Is your marketing message stopping your sales?

You may have heard the saying that ‘words get in the way of communication’. It’s initially a puzzling thought, but when you think about it, so much of communication is non-verbal. We pick up on body language and tone of voice as much as we do on the meaning of the words themselves. So when it comes to marketing your products and services it’s more essential than ever to have clear meaning.

Without a sales person there to express and respond to the potential new customer, the words have to work that much harder. Clear, simple, motivational messages that direct the reader to take a desired action are crucial. What’s more they’ll always be more compelling and successful than marketing that makes the reader work to understand whatever it is you want to say. 

So take a step back from your marketing and look at it objectively. Or get someone you know and trust to give you honest feedback. If they struggle to understand your message you know beyond a shadow of a doubt that you need to rewrite it so it’s crystal clear.