Does your website make people want to pick up the phone – or a red pen?

I was talking to someone the other day who had gone to a potential client’s website and was appalled at the image it portrayed. Poorly written, with spelling mistakes and bad grammar, it had made her want to pick up a red pen and draw thick red lines across her computer screen. In fact the writing was so unprofessional it had made her question whether she even wanted to work with the company.

Of course professionalism is essential if you want to give a good impression. But many people make the mistake of thinking that website copy is merely a matter of good punctuation, when in fact it’s a good deal more powerful than that. Good sales copy actually talks to your ideal clients in compelling ways. It makes them feel you understand their needs and that you are the perfect person to help them overcome their problems with the solutions you offer.

So whatever happens, and whoever writes your webcopy, make sure you have a strong call to action that has potential clients picking up the phone – and not a red pen.