Energy is a subtle force that you can’t always put your finger on. For instance you can be in a buzzing restaurant in beautiful surroundings eating great tasting food - but feel uncomfortable without really knowing why. The energy just feels ‘off’ and somehow negative.
A common experience is when you look up a website and get instantly ‘turned off’ by its negative energy. Too much text crammed into a small space with great blocks of information and not enough space between the words and pictures soon has you tutting and clicking away. It’s as if the site owner is trying too hard to justify their services and get you to stay that in the process they defeat the entire object - and you’re out of there in a flash.
But when you put time and effort into thinking through exactly what your customers need, what their problems are and how you can help solve them, your site becomes endowed with positive energy. This helps turn it into a magnet that attracts your ideal clients and holds their attention. Simply by caring deeply about their challenges, you automatically express your products and services in ways that make them want to find out more.
So put time and energy into addressing the wants and needs of your customers and you’ll find it pays dividends in attracting new business and creating more sales.
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