How many times have you come across a website where you look for specific information only to find yourself hopelessly lost in a maze of words with blind alleys at every turn? Or discovered marketing material where there is so much information that it’s positively off putting? Time is money, so it’s vital that you make sure your sales messages are crystal clear.
No-one expects to have to put time and effort into finding out what it is you are offering them. So make sure your marketing material and on your website is not only engaging, but to the point and informative. There’s no need to ramble on about what you do in fine detail – unless you’re selling online of course. And even then you needn’t ramble! If your site is well written, you’ll capture someone’s interest and drive them to want to find out more by picking up the phone or sending you an email.
So get straight to the point in your marketing and offer your potential customers a gift in the form of a perfect solution to their problems - not a challenge to work out what it is you do!
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