I don’t normally watch Masterchef Australia but I did last night because the contestants had to cook a vegetarian meal for the Dalai Lama. As he is a Buddhist Monk I knew he wouldn’t judge the food but accept everything he was offered graciously - and of course he did just that.
It was wonderful to watch how, even though there were the same – if not more pressures – on the contestants, the atmosphere in the kitchen changed from one of competitiveness to that of co-operation. Everyone wanted each other to do well for his Holiness. In fact when one contestant’s gnocchi sadly failed to cook, the others rallied round to help her.
This uplifting episode demonstrates how important it is to serve others from the heart. Whatever your product or service, when you aim to make a difference in peoples’ lives you will succeed. And your sales messages are the perfect opportunity to express this. Use them to tell your clients you are there to help them solve their problems.
Writing from the heart will resonate with your customers and make all the difference to your sales literature. You'll find you start to attract your ideal clients to you, naturally.
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