I’ve just returned from a wonderful weekend in Budapest. It’s a beautiful and impressive city on the river Danube and I particularly enjoyed the thermal baths, impressive architecture and warm hospitality. To get around the city’s many delights, the public transport system offers trolley buses, speedy trams and the second oldest underground in the world after London.
It’s always interesting to me to visit another country and see how they do things differently, and how they communicate. If you can communicate clearly to foreigners it’s an excellent sign of clear, joined-up, thoughtful thinking. You can then easily direct tourists to the major attractions, helping them get around and spend their money to boost the local economy.
In many ways it’s a similar process to the customer journey that good sales copy achieves as it drives the sale. Yet again clarity is key, along with concise, valuable information that inspires and motivates.
Happy, profitable customers is the ultimate goal. And certainly for me Hungary turned out to be an idyllic destination that not only met but surpassed my expectations. I would have no hesitation in going back and highly recommend it to anyone who is looking for an impressive, relaxing city break with plenty of spa opportunities. I also highly recommend thinking your copy through carefully to create successful customer journeys, happy clients, and greater profits.
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