Below is an alleged example of a classified ad found in a local daily paper. Whether true or not, it highlights the importance of ensuring all the necessary information is given to drive a sale. If just one word is wrong or missing it can spell trouble – and even ruin a perfectly good relationship…
(Monday) FOR SALE - R. D. Jones has one sewing machine for sale. Phone 555-0707 after 7 p.m. and ask for Mrs. Kelly who lives with him cheap.
(Tuesday) NOTICE - We regret having erred in R. D. Jone's ad yesterday. It should have read: One sewing machine for sale. Cheap: 555-0707 and ask for Mrs. Kelly who lives with him after 7 p.m.
(Wednesday) NOTICE - R. D. Jones has informed us that he has received several annoying telephone calls because of the error we made in his classified ad yesterday. His ad stands corrected as follows: FOR SALE - R. D. Jones has one sewing machine for sale. Cheap. Phone 555-0707 and ask Mrs. Kelly who loves with him.
(Thursday) NOTICE - I, R. D. Jones, have NO sewing machine for sale. I SMASHED IT. Don't call 555-0707, as the telephone has been disconnected. I have NOT been carrying on with Mrs. Kelly. Until yesterday she was my housekeeper, but she quit.
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