Is it enough just to describe what you do when marketing your services?

Most of us living in the west are lucky enough to be able to write. So if you’re someone who enjoys putting pen to paper – or finger to keyboard – you’ll probably embrace the opportunity to write your own marketing material. After all, you know what you do better than anyone else.

However, being too close to what you do can sometimes make it difficult to sell your services to others. You need to be clear about how you express yourself. Think about how much or how little you need to explain your offering to a potential customer.

In written communications you don’t have the two-way flow that you do when you’re talking to someone one on one. So when a potential client reads your material it has to be powerful enough to answer all their questions and meet their needs.

Above all, make sure you are not just churning out an information leaflet, brochure or website. Because the essence of marketing is sales. So if your copy is not bringing you the business you want, take another look at what you are saying and see if you can make it more compelling - and drive the sale.