When you’re starting to write copy for your business, whether it’s a web page, an advertisement or a flyer, there’s no need to start with a blank sheet. All that white space can be overpowering and make you feel intimidated. It can even give you writer’s block. So I always find it helps to start with some copy already in place. That way you can expand on the copy, edit it, or otherwise craft it to make it suit your means.
OK, you say, that sounds like a great idea. But where do I get this copy from in the first place? Easy – you can make bullet points of the things you want or need to say; start with some copy you have used in the past; or even cut and paste from a competitor’s website (or two).
It’s always easier to ‘criticise’ than to ‘create’, so having something in front of you, rather than the pressure of a blank sheet, will give you focus. Believe me, the relief of having some copy to work on will help get your creative juices flowing. With the internet there’s no shortage of information and it’s easy to find out what your competitors are doing. I don’t mean that you need to copy them – far from it. You just use their thoughts to jog your own ideas and inspiration to create a totally unique piece of marketing that sells your own business perfectly.
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