There’s a knack to telling your clients about your products and services. And it’s an important knack, because nowadays you don’t have long to capture their attention. In a world where first impressions count, you need to engage their interest within a few seconds – and hold it long enough to make your sales pitch. One that will captivate and entrance them so that they quickly reach for their credit or debit card.
On the other hand if your marketing doesn’t get to the juicy bits straight away, your potential clients aren’t going to hang around and wait for you to reveal all. Punchy, powerful headings are key to drawing the reader in. These need to be supported with equally punchy copy that gets right to the heart of the matter immediately. It’s an extremely powerful way to motivate them to want to find out more – or buy straight away.
In an age where we are all bombarded with information from many sources – internet, emails, newspapers, magazines, leaflets, radio, TV - it’s more important than ever to ensure your messages have impact. They need to stand out from the rest and make people want to find out more. So make sure you tell your clients exactly what it is you can do for them and there’s a good chance they’ll reward you - by hanging onto your every word and spending money with you.
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