I’ve just been a little over ambitious with my designer looking WHSmith hole punch. I guess putting more than 3 sheets into it at one time gave it a nervous breakdown and the attractive, mauve plastic handle snapped. Oh dear.
As my local high street shops don’t include major stationery chains, I nipped into a local £1 shop to grab a bargain. Unbelievably, my replacement is not only cheaper than the WHSmith one, but is also made of metal. So whatever happens it’s unlikely to snap at me if I give it too much work to do.
Which just goes to show that all the bells and whistles in the world don’t mean a thing if the item in question just doesn’t work. Every element has to work together to bring about the desired result.
As it is with hole punches, so it is with websites. I’ve seen many websites that have all the latest sales techniques – from videos to free downloads. However the proof of the pudding is in the eating. And all too often websites can look great - professional, sophisticated and cool – but lack clear, motivational messages and have no call to action. Potential clients therefore find it all beautifully confusing and leave without making an enquiry or committing to a sale.
So remember that above all, your website needs to have a strong sales message – without it, you could be wasting your valuable time and money.
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