If you are in control of the copy on your website, are you aware that this is now subject to regulation by the ASA (Advertising Standards Authority)? Their scope has recently been extended to cover marketing on websites, as well as in other forms of advertising. What this basically means is that what you say about your company and services has to be legal, decent, honest and truthful.
For instance, you can’t say you are the ‘best’ baker or candlestick maker in the world, the country, or even your town - unless you can actually prove it. You can say you are one of the best, compete with the best, strive to be the best… but not that you are the best. Unless you really, truly can show that you are.
The rules apply to the visuals on your site, as well as the words. So take care that what you show and what you say support each other truthfully and build a strong message.
For more information on what you can and can’t say, and for the Advertising Codes, visit the ASA website at www.asa.org.uk
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